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The ‘Duck and Crutch’ way

We have made the wise decision to enter in to a huge category. Which is intimidating but being ambitious, and having confidence in your product, also offers a great opportunity for notoriety if your product is actually different…

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[email protected]!* it, let’s just do it moment

[email protected]!* it, let’s just do it’
So it turns out that the first word, in the first blog I have ever written, is a profanity. However, I think its presence is justified – it has been the firm principle, in which all decision making has been based, on this ‘little adventure’ to date.

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